6/12/2023 0 Comments Power up by chris kohler![]() The company remains years behind on online gaming, where Microsoft’s Xbox took the lead. The tech industry likes continuous disruption and unstoppable growth, whereas Nintendo likes experimenting with relatively modest hardware to get the most possible fun out of it. Yet it has never behaved much like a tech company. Nintendo is an entertainment company, of course, but it is also a tech company – and surely one of the most successful tech companies around, both in its longevity and cultural impact, if not its absolute market value. As journalist Christopher Dring pointed out, it has beaten the DS on software sales, selling almost a billion games (994m) compared to the DS’s 949m. This month, Nintendo announced its quarterly financial results and said the Nintendo Switch is now the third bestselling games console of all time with 122.5m units sold, behind Sony’s PlayStation 2 (somewhere north of 155m) and Nintendo’s own DS (154m). So it’s easy to overlook one of gaming’s oldest companies and underestimate the sheer scale of its success. New consoles, new technologies and, of course, new games are what drive headlines. ![]() F or good and for bad, the video games industry is obsessed with novelty. ![]()
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