6/8/2023 0 Comments Don juan byronSo, companies like Google and Facebook have decided to “take without asking,” Zuboff said. There are just a couple problems: One, when customers are fully informed about how their data is being used, they don’t like it. “How do we win the most lucrative prediction products, so that not only are we predicting the future, but really increasingly, our prediction products are equal to observation.” “All of the economic imperatives now that define surveillance capitalism are aimed at, how do we get better and better prediction products?” Zuboff told Recode’s Kara Swisher. Beginning with Google’s development of targeted online ads, the most successful companies in the world have been powered by “surveillance capitalism” - a term popularized by the guest on the latest episode of Recode Decode, Shoshana Zuboff.
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